ABOUT

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I’m a researcher, analyst, auditor, writer, strategist and designer in the digital space. Since starting my research business in 2008, I have worked within the digital marketing, reputation, auditing, content and writing spheres. User experience has always been a component of this work.

Separate – but complementary – to my work in the digital industry is my academic background as a social researcher. Holding a research doctorate in sociology, my PhD complements, in every way, the work I carry out in the digital space – providing a depth of research and critical analysis that takes projects to an advanced level.

My knowledge of user experience - UX and CX - has been further developed by completion of the Google UX Design Professional Certificate and the Customer Experience (CX) Strategy and Design credential from Australia's RMIT.