OUTSTANDING EXPERIENCE IS BUILT ON OUTSTANDING RESEARCH
OUTSTANDING EXPERIENCE IS BUILT ON OUTSTANDING RESEARCH
ChatGPT's prompt was "Conduct a card deck exercise to prioritize features or design elements based on user preferences."
Analysing the prompt revealed that ChatGPT was being tricky. That is, while card sorting is typically used to "assess information architecture" in terms of categorisation by the users themselves, I understood the "prioritisation" request to mean that the method needed to be used in a different way -- hence, in a non-traditional way.
Use for Non-Traditional Card Sorting Method (just a random idea): Designing a gym for weightlifters and wanting to optimise user experience by identifying the features they consider to be high, medium and low "priority".
As I'm not a weightlifter, I'm unsure as to the actual gym features that could be incorporated into the gym / on the cards. In a real project, I would conduct interviews with weightlifters to identify applicable features. However, as this is a portfolio piece, I will turn to ChatGPT. I asked ChatGPT “take the role of a weightlifter at a gym and list 20 features of the gym that they feel are important”. Twenty were provided.
I used Optimal Workshop's "Try for Free" OptimalSort Card Sorting feature (wanted to test an online tool). It is best practice to have "between 30 and 60 cards, with 40 cards being the sweet spot"; however, the trial permitted 20 cards only. I added the features that ChatGPT came up with and also entered in the descriptions that ChatGPT provided.
Due to this prompt referring to prioritisation based on user preferences, the Categories I used in Optimal Workshop included "Very Important", "Moderately Important", "Not Important".
A link was provided to be shared with participants. Five fake users remotely completed the card sorting exercise by moving each card into one of the prioritisation categories. Best practice is between 15 and 30 participants.
Optimal Workshop provided analysis of the results in a number of forms. Bear in mind that both the users and card sorting is fake, the results are obviously invalid. However, Optimal Workshop provided analysis that was easy to decipher.
What features of a gym do weightlifters consider to be of highest priority?
Of the features that ChatGPT provided, "Safety Equipment" was the most important, with four users considering this to be "Very Important" and one user considering it to be "Not Important". Safety Equipment was described in the study and by ChatGPT as "the gym should have safety equipment like lifting belts, collars, and pads to prevent injury during weightlifting."
In terms of user prioritisation, "Ventilation", "Location", and "Ample Space" were in the second tier of importance (each of these features received three "Very Important", two "Moderately Important", and zero "Not Important").
"Variety of Weights", "Mirrors", "Lockers and Showers", and "Community" were in a third tier of prioritisation, with each of these receiving three "Very Important, one "Moderately Important", and one "Not Important".
"Quality flooring" was the standout in terms of least important gym features, followed by "Personal Training", then "Adequate Lighting" and "24/7 Access".
Limitations included the number of cards, number of participants, fake users, and ChatGPT was used instead of real participant interviews in the discovery stage to identify features that weightlifters need, use, place importance on, etc.
User sorting cards into categories via dragging
Results grid showing the breakdown of cards into categories by frequency.
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